GTV / In Store Networks

Placement is everything!

GTV (In-Store and On-Location TV) is a unique medium that helps marketers reach their exact customers with laser precision. It’s where brand and lifestyle values converge, allowing you to deepen loyalty and broaden brand recognition.

Interacting with your customers at the perfect time, with customized messages for the queue line, bar patrons, or even those dining outside, is the ultimate way to reach more of the right customers.

As advertising become more and more avoidable; thanks to TiVo, DVR’s and Satellite Radio. Marketers are scrambling to find new points of influence to target consumers. GTV is a ‘Virtual Television Network’, with programming that reflects and promotes brands at point of sale and other venues outside the home, where 76% of ALL BUYING DECISIONS are made.

The technicalities of the Network from the content programming, advertising, to the day to day operations is part of the Gen2Media IPTV capability.

GTV offers True customization by fitting the content to the needs of each location based on time of day/week, geo-demographics or anything else the retailer feels pertinent to their customer base and/or target markets. Sectional atmosphere is created by broadcasting different programs simultaneously. For example, a restaurant can display a Diner’s Club message to those waiting to be seated, and display the special of the day, for those who are already seated.

The benefits of utilizing a service that combines custom content production, opportunities for further revenue by soliciting advertisers and promoters within the various chains. Constant branding and promotions of vendor products keep the brand alive and in the minds of consumers.